Virgin Trains has announced a partnership with Stockport, England-based Robinson’s Brewery, the makers of Iron Maiden’s The Trooper Beer, to offer the beverages to their customers on their routes. The beer is now available to purchase onboard all Virgin Trains services for the duration of the band’s sold-out “Legacy Of The Beast” U.K. Tour. Handcrafted by Robinsons, a 180-year-old family run brewery a stone’s throw from Stockport station, the beer has sold well over 20 million pints worldwide since it was launched back in 2013. Bruce Dickinson, a self-proclaimed ale enthusiast, was instrumental in the creation of Trooper, a 4.7% golden ale made with a unique blend of Bobek, Goldings and Cascade hops. Bruce traveled up from London to Stockport in the cab of a Virgin Trains Pendolino, before heading on to the band’s show in Newcastle.
“I’m delighted that our fans will be able to share a Trooper or two together whilst travelling to and from IRON MAIDEN shows around the U.K. this summer.”
Julie Harper, food and beverage manager at Virgin Trains commented:
“Based on the first week’s sales, Trooper is proving a big hit with customers. With the recent hot weather, it’s perfect for sipping at 125mph!”
Fans who share a selfie and tag #TrooperOnTheTrain whilst enjoying a drink onboard will also be in with a chance of winning a pair of tickets and First Class rail travel to the band’s forthcoming show at the O2 Arena in London on Friday, August 10.
David Bremner, director of marketing at Robinsons Brewery commented:
“It’s fantastic that Virgin Trains have chosen to stock Trooper. Our brewery is within sight of Stockport train station and I’m sure that both IRON MAIDEN fans and beer drinkers in general will be excited that our fantastic beer is available on board.”