This Will Destroy You Featured In a Superbowl Ad from Verizon

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Among the countless commercials seen during Superbowl 53 last night, an unlikely metal band had their song featured in a commercial spot. Post-Rock Band This Will Destroy You had their song ‘The Mighty Rio Grande’ featured in Verizon’s ad for their “All Our Thanks” campaign, singling out first responders and donating money to charity. This is pretty momentous for the awesome, but the unheralded band in a sea of commercials featuring pop stars and pop culture icons. Each Superbowl ad spot reportedly cost s 5.5 million dollars per minute or air time. This Will Destroy You released a brand new album on January 11th, New Others Part One.

 

https://twitter.com/verizon/status/1092238663440711681

 

https://twitter.com/dark0perative/status/1092246184398184448

https://twitter.com/dark0perative/status/1091341810599788545