The Word Alive are sharing their frenzied new track, “Strange Love,” produced by Hiram Hernandez (As I Lay Dying, AVOID) out now via Thriller Records. “Strange Love” is a follow-up single to recently released songs “New Reality” and “Nocturnal Future.” Watch the video here and stream the song on all DSPs.

 

 

 

The Word Alive hones in on an electrifying sound with “Strange Love.” This single sends waves of smooth melodies that gradually build into a fury of aggression with bold screams. “Strange Love” showcases the band’s ability to cultivate a smoldering atmosphere, setting a tone of confidence that contrasts against effortlessly clean vocals.

 

 

“Have you ever fallen for the wrong person? Someone who uses and twists your heart and good intentions into something that feels more like torture than love? The impact of social media is prevalent in so many aspects of our lives. “Strange Love” is meant to feel like the toxic rollercoaster we sometimes find ourselves on when chasing love.” – Telle Smith, TWA

 

Bio:

About The Word Alive: We advance by breaking boundaries. The Word Alive alchemize hard rock, electronic, and metal into a distinct breed of alternative all their own. The gold-certified Phoenix, AZ outfit— Telle Smith [vocals, guitar, programming] Zack Hansen [guitars] and newly added Daniel Nelson [drums] —instinctively blur genre lines with a bold balance of infectiousness and intensity underlined by cinematic scope. After quietly generating nearly 1 billion streams, playing sold out shows on a consistent basis, and attracting a diehard audience, they level up once more on their seventh full-length offering and 2023 debut for Thriller Records, Hard Reset.

 

“We wanted to take the essence of the band—the heaviness, the atmospherics, the experimental elements, and the melodic side—and put everything into one album,” says Telle. “We took the things we’ve done best and molded them together to create a solidified version of the band. We tried to push ourselves and the boundaries of our genre within the songwriting: from the vocals to the music. Moving forward, you can say, ‘I know who The Word Alive is’.”

 

They’ve diligently carved out this vision since their 2008 formation. The group morphed in real-time across Deceiver [2010], Life Cycles [2012], Real. [2014], Dark Matter [2016], and Violent Noise [2018]. Among many standouts from the latter, “Why Am I Like This?” amassed over 29 million Spotify streams and counting. In between, they appeared on high-profile collaborations such as League of Legends’ “RISE” [feat. Mako, The Word Alive, & Glitch Mob],” which has tallied 234 million Spotify streams alone and reached RIAA Gold status. The band also toured with everyone from Motionless In

White and Wage War to Starset, Beartooth and I Prevail in addition to earning acclaim from Billboard, KERRANG!, Rock Sound, Alternative Press, and more. 2020’s MONOMANIA boasted a great title track plus a pained single “NO WAY OUT,” gathering over 12.1 million-plus Spotify streams.

In the midst of the Global Pandemic, The Word Alive continued to write and record, devoting time to redefining the sound for the next era.

“We set the standard so much higher,” Telle goes on. “We spent a lot of time breaking down songs, rewriting them, and upping the intensity when they weren’t hitting the mark. Everything shifted, and it just drove the creative process into a new realm. It took a lot of concentration and energy, but it was worth it.”

 

For the first time, the band opted to collaborate with a trio of producers, namely Matt Good [Asking Alexandria, Sleeping With Sirens], Erik Ron [Godsmack, Bush, Nothing.Nowhere.], and Hiram Hernandez [D.R.U.G.S., Blessthefall]. “We took a ‘dream team’ approach with it,” the frontman says. “We captured the urgency we’ve always aimed for.”

 

LYRICS:

Strange love keeps pulling me in…

Strange love

Strong love

 

Saw my future in your eyes I didn’t think twice, would have never believed it

Touch my fire melt the ice, it’s better inside

Will I ever stop bleeding?

 

‘Cause I can’t fight and you can’t hide but neither can let go

Aren’t you tired?

Save us from the fate that we both know

 

Strange love keeps pulling me in

So low, I’m sinking deep within

‘Cause I wanted to feel like this was real

But I’m in hell again…

Your strange love (strange love)

Strange love… When will it ever end?

 

Will I ever get it right?

A victim of the night, are you happy to see this?

Gave you everything I had

I fell for the mask that you made me believe in

 

‘Cause I can’t fight and you can’t hide but neither can let go

Aren’t you tired?

Save us from the fate that we both know

 

Strange love keeps pulling me in

So low, I’m sinking deep within

‘Cause I wanted to feel like this was real

But I’m in hell again…

Your strange love (strange love)

Strange love… When will it ever end?

 

I choked on all your lies like lullabies

I drank your love like it was cyanide

 

They call it strange love!

Strange love keeps pulling me in

So low, I’m sinking deep within

‘Cause I wanted to feel like this was real

But I’m in hell again…

Your strange love (strange love)

Strange love… When will it ever end?

 

When will it ever end?

When will it ever…

 

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