Watch a Voice Teacher Analyze Einar Selvik (Wardruna) Singing “The Vikings” Suite

Vocal teacher and YouTuber Beth Roars is back with another video analyzing singers and bands from across music. In this new video, she reviews and critiques Einar Selvik of Wardruna performing “The Vikings” Suite with the Krakow Symphony in Poland. In addition to Wardruna, Selvik is a composer, performer and makes an occasional cameo on the History Channel television series, Vikings.

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Watch Vocal Coach Beth Roars Analyze Temple of The Dog’s “Say Hello To Heaven”

Vocal teacher,YouTuber, and Podcaster Beth Roars is the originator of awesome videos breaking down the singing technique on scores of popular and underground artists from all genres. Watch her breakdown Chris Cornell’s iconic vocal lines on Temple of The Dog’s classic’Say Hello To Heaven’. Continue reading


We all get burnt out.

Honestly, if you haven’t yet, I applaud you. This industry is notorious for creating work ethics and hyper-focused mindsets that can be incredibly unsustainable.Continue reading

MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Lessons Learned From Poor Quality Music Online

Music has… changed. Not in a “back when IIIII was a kid” sense (I’m also 24 so that wouldn’t even be that far back) but in the way we consume it. In many cases, it seems to be getting absorbed into the bigger window of being an entertainment/media company. Continue reading

MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Four Reasons Not To Buy Social Media Followers

Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why?Continue reading


Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST.Continue reading

MAKING IT IN MUSIC: John McLucas on Touring

Ah touring, everyone’s favorite sexy alluring demon beast of the music industry. It can be one of the greatest and worst uses of your time as a band, turning moderate fans to lifelong superfans, or causing you to lose thousands of dollars and play to empty rooms. Personally, I have toured over half the country, and played absolutely empty rooms and festivals (one opening for Tool, Coheed & Cambria, and Primus) but have since declined tour offers in the last 16 months.

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Watch A Vocal Coach React To Jinjer Performing “I Speak Astronomy”

UK-based Vocal teacher and YouTuber Beth Roars is at it again with another reaction video on her channel. Beth is the original and best vocal coach doing these types of videos on YouTube, not only of metal but all styles of music. She previously reacted to Jinjer’s ‘Picies’ live video and now she is back again, reacting to a pro-shot performance clip of ‘I Speak Astronomy’. Jinjer’s new EP Micro is out now via Napalm Records.

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EXCLUSIVE: Bitch Hawk launch New Video For Death, Featuring ElectroBOOM

The Beastie Boys meets Bathory? The songwriter behind hits by Lana Del Rey and Lorde teaming with the vocalist from Satan Takes A Holiday and a renowned jazz musician? A genuine molotov cocktail of styles and ideas wrapped into 2 minutes of a punky, thrashy, trashy, violent, provocative, fuzzy, dirty, wild ride all featuring YouTube sensation ElectroBOOM?

Yep, you betcha!

All of this, and more makes up the enigma that is Swedish Extreme Noise reprobates BITCH HAWK, who have teamed with Ghost Cult to exclusively premiere their headfucking track, ‘Death’, the second advance track from their upcoming debut album, coming soon on Adrian Recordings.Continue reading