One of the things that I think people don’t understand is the importance of documenting and creating content about the people around you if you want to grow. That’s why we talk so often about the value of being a music journalist or having a podcast or something to grow your contacts in the scene. Continue reading
So I’ve been investing a lot of time these past few weeks in deepening my understanding of influencer advertising. Why? Well because it’s a really effective way to grow accounts and get attention in a world where Facebook and Instagram make increasingly dystopian choices. I wanted to break down some best practices for engaging with influencer marketing. Continue reading
Right now we are going through aN unprecedented time. We all know this. We all kind of hate it and are trying to find effective ways to move forward. The question that comes up then is simply, ‘How does one remain productive even when nothing is going on for your band?’
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Another day, another article. But that’s the point – and it’s a point that I think more people need to embrace. Discipline is one of the real keys of the music industry and the more you can have it the more you will grow.
So a lot of the strategies we talk about for Instagram growth are the sorts of things that you need to constantly create content to maintain. Hell – this seems to be the case for all social media growth. But what are the strategies that can help that don’t require you to be constantly creating new content? This is a vital question in the throes of quarantine. Continue reading
So I wanted to get some quick thoughts out on something that I’ve been asked to talk a lot about lately – the ways to get signed to the label. This is of course one of the more common questions that people have about the music industry and it’s definitely a tricky one to figure out year in and year out. The thing is, getting signed is not a binary thing, not a specific formula. Continue reading
This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading
Running ads on Facebook is extremely difficult. There’s a lot of ins and outs that you have to understand otherwise you are pissing away money. There’s obviously been a ton of hacks to help with this but I can assure you a lot of it is mere quackery. So I wanted to write an article talking about the three biggest mistakes people make on Facebook ads.
So last week Taylor Swift surprise dropped her amazing new album folklore. In conjunction, she released music videos for every single song. When this is all said and done there will no doubt be endless interviews, exclusive content promotions, and bundles. That being said – by and large… surprise drops are basically never a good idea, especially for metal bands.Continue reading
Want to know one of the best places that you can close sales? The direct messages. Yeah – that’s right the DMs. The Instagram DMs. This is one of the hottest places to sell and I feel like no one in heavy music is using it nearly enough. In a world where are trying to just sell 300 units to be a success – why aren’t more of us taking advantage? Continue reading