Let’s take a minute and talk about hype. We all have a vague notion of what it is, but how does one obtain it? Can it be harnessed long term or is it a matter of riding that wave while it’s marginally available? For instance, how did Job For A Cowboy use it to jump from MySpace unto Metal Blade? Beats me. Whatever the case may be, it appears abundantly clear that Spiritbox know how to tap into it and are doing so on Eternal Blue (Rise Records). But can Spiritbox carry this momentum all through an album? Continue reading
