Running ads on Facebook is extremely difficult. There’s a lot of ins and outs that you have to understand otherwise you are pissing away money. There’s obviously been a ton of hacks to help with this but I can assure you a lot of it is mere quackery. So I wanted to write an article talking about the three biggest mistakes people make on Facebook ads.
So last week Taylor Swift surprise dropped her amazing new album folklore. In conjunction, she released music videos for every single song. When this is all said and done there will no doubt be endless interviews, exclusive content promotions, and bundles. That being said – by and large… surprise drops are basically never a good idea, especially for metal bands. Continue reading
Ghost Cult caught up with Oceans of Slumber’s frontwoman Cammie Gilbert recently to discuss their upcoming new album, Oceans of Slumber, due out September 4th via Century Media. We discussed the current state of affairs with both the coronavirus pandemic and the Black Lives Matter protests in their hometown of Houston, their new self-titled album, new sounds and styles the band felt emboldened to incorporate on the records, Cammie’s own background as a singer and her goals for the album, the influence of bands like Katatonia and Opeth, the bands phenomenal cover of Jazz legend Billie Holliday’s “Strange Fruit”, the bands’ Type O Negative cover of “Wolf Moon”, some love for Peter Steele, and much more. You can pre-order the album here! and check out our chat. Continue reading
Want to know one of the best places that you can close sales? The direct messages. Yeah – that’s right the DMs. The Instagram DMs. This is one of the hottest places to sell and I feel like no one in heavy music is using it nearly enough. In a world where are trying to just sell 300 units to be a success – why aren’t more of us taking advantage? Continue reading
Meshuggah has opted to not reschedule their canceled 2020 shows and festival appearances in favor of working on a new album. Originally they were going to try and play the same festivals re-confirming them for the same dates in summer 2021. Full Force Festival is one of these festivals that has already been re-confirmed and re-announced. However, after seeing some of the other festivals move to completely different weekends in 2021, we eventually found it impossible to go ahead with the tour next summer due to logistical reasons. This also means that Meshuggah has to cancel their planned appearance at Full Force 2021. Continue reading
According to a published report (see below) The United Kingdom will begin allowing indoor performances with socially distanced audiences next month. British prime minister Boris Johnson said at a press conference on Friday: “From 1 August, we will restart live indoor performances to a live audience subject to the success of pilots, and we will pilot larger gatherings, with a view to a wider reopening in the autumn… From October, we intend to bring back audiences in stadia and to allow conferences and other business events to recommence. These changes have to be made in a covid-secure way subject to pilots.” Continue reading
German industrial metallers Rammstein have announced the rescheduled dates for their North American stadium tour. The original trek was slated to take place this summer, but was postponed due to the coronavirus pandemic sweeping the globe.
Metallica’s All Within My Hands Foundation will provide a second round of new grants totaling $295,000 to five organizations doing essential work during the coronavirus pandemic. In addition to continuing to support Feeding America, which partners with food banks around the United States; Crew Nation, Live Nation’s initiative to provide relief to touring and venue crews; the United States Bartenders Guild Foundation, which benefits bar workers and people in the service industries; and Direct Relief, which aims to support medical professionals and first responders across the U.S.; the band has announced a fifth grantee as its partners with MusicCares in the organization’s efforts to assist music industry professionals affected by the pandemic. Continue reading
So going forward I think we are going to start to see a whole new take on Facebook lives. There are a lot of interesting things happening in this space but I think that the lives that really clean up are going to start shifting. I think we are about to see the rise of the ‘casual live’.
After we pick apart what the casual live looks like I then want to take a minute to talk about why it works then of course break down how you can do it. Once you start to remove some of the stress and stigma from doing a live, I think it becomes a much more accessible and fun experience for everyone! Continue reading
Is it weird to have “should’ve leaned more into brutality” as your first thought upon completing a Metalcore album? Asking for a friend. That’s not to say that there is a total absence of the heavier and grimier stuff on Bury Tomorrow’s Cannibal (Music for Nations/Sony), but I wouldn’t have been heartbroken if they would’ve squeezed some more juice out of the amps.