The winter version of NAMM, the hallmark event of the music industry is officially canceled for 2021 The annual in-person gathering for retailers, artists and press to view the newest products from musical equipment manufacturers from across the globe has been officially canceled by the NAMM trade organization today as released in a press release.
Jerry Cantrell has announced a new partnership with Gibson Guitars. Gibson, in business for the past 126 years, has announced today, January XX, 2020 that Cantrell–main songwriter, lead guitarist, and vocalist for the pioneering rock band Alice in Chains–will join as the brand ambassador. Jerry Cantrell will be doing a signing in the Gibson experience space, 3rd Floor, Ballroom A at Winter NAMM on Saturday, January 18 at 4:00 pm. Cantrell is synonymous for his signature G & L Rampage Guitar. Jerry has also played, and Explorers on tour in his career. Continue reading
Last night in Anaheim during NAMM, The Metal Hall of Fame (formerly the Hall of Heavy Metal), an all-star band of metal legends covered metal classic ‘Paranoid’ Black Sabbath. The band was comprised of Geoff Tate (formerly of Queensrÿche), Joe Satriani (Chickenfoot), Steve Vai, Chris Poland (formerly of Megadeth), Bjorn Englen (Dio Disciples) and Pat Gesualdo last night’s (Wednesday, January 15). Watch fan-filmed footage below! Metal Hall Of Fame event at the Marriott Delta Garden Grove in Anaheim, California. Watch fan-filmed video footage of the performance can be seen below.Continue reading
For the last five years Ghost Cult has covered some part or all of THE NAMM Show, the bi-annual music industry and gear convention that is a music fan’s dream come true. Not only do all of the music industry gear companies , celeb endorsers, and other music companies all get together and hang out, demo gear, and general have a good time, it makes for a great time. Continue reading
Metal supergroup Metal Allegiance have shared a tweet to report writing for their second album is underway.Continue reading
Ohio punk/metallers Mobile Deathcamp have announced their first tour dates of 2017 dubbed the “NAMM You All To Hell Tour” , kicking off on Jan 12th in Tulsa. Direct support will come from Final Drive.Continue reading
Angel Vivaldi has been one of my favorite guitar players on the planet ever since I first heard ‘A Mercurian Summer‘ back in 2011. Since then he has dedicated to his life to his music, and you can tell that through the progression of his past few releases. This year Angel released The Speed of Dark:Revisited, where he re-recorded his EP from 2009, and you can watch him play through three of those incredible tracks below!Continue reading
Metal Allegiance, the all-star band of metal legends led by Mark Menghi, will take over City National Grove of Anaheim during NAMM on January 20th for a monumental tribute to our fallen musical heroes. Hosted by Jackson, Charvel & EVH, with Loudwire, and Musician’s Institute and Monster Energy joining as co-sponsors of the event. Mikkey Dee (Motorhead), Eddie Hermida (Suicide Silence), Arejay Hale (Halestorm) and Carla Harvey (Butcher Babies) are now added to the line-up. Continue reading
Within its short period of existence, Coldcock Whiskey has become a well recognized liquor item within the music world. Its brand has been recognized for sponsoring various music events such as the Rockstar Energy Drink Mayhem Festival and NAMM, as well as its logo plastered across the chests of countless musicians as well as fans alike at concerts across North America.
The Coldcock Whiskey story began after grooming another well recognized liquor brand for years. Brand marketing representative Adam Grayer explains how it all began.
“We are about to finish up our second year,” he said. “We ran the music marketing for Jagermeister – sponsorships, tours, festivals. When Rick and Sarah Zeiler brought the idea to create the brand, the first thing that they did was to reach out to all of our friends – band members, managers, booking agents, and festival owners – showing them what we’re doing, told them about our idea to market the brand.”
“They all loved the idea and came in and invested. John Reese [Rockstar Energy Drink Mayhem Festival co-founder] is an investor in our brand. Kerry King’s [Slayer] an investor in our brand. David Draiman from Disturbed, Miles Doughty from Slighty Stoopid, Avenged Sevenfold’s booking agent, and Linkin Park’s booking agent. So it’s really humbling that all of these people have come in and invested their money, and on top of that, they’ve helped us promote and build the brand. John Reese has us out of the tour and Kerry King’s at our booth every day doing meet and greets. Everyone does a little something more than just putting in a bit of money. They actually believe in what we’re trying to do, which is help us build a brand.”
Coldcock Whiskey’s flavor has a different taste than most liquors on the market, which has immediately sparked the interest of those who have tried the product. Grayer explains how the texture differs from some of the other products available.
“The flavor is a three year aged Kentucky bourbon, so it’s true bourbon whiskey, and we infused it with natural herbs like green tea, hibiscus, ginseng, gingko, eucalyptus, and those herbs give it a natural sweetness that kills the burn. It has the whiskey taste but not the whiskey burn. It’s more of a lighter, sweeter after taste. It’s not harsh going down but it still is a whiskey.”
After building up a well established liquor brand like Jagermeister, starting over from the beginning can be quite daunting towards anyone who has to build up a name from scratch. This group behind this brand was up for the challenge and Grayer explains how building up the name is a long term project and without huge expectations immediately.
“The beauty behind a brand like Jagermeister, and I don’t want to talk too much about them – that is what they call a 30 year over night success. It really did take a very long time to build. Their music program didn’t actually start until the brand was established.”
“What we realized is that at that brand, the bands gave that brand its soul. What we wanted to do on the outside was to get those bands that love us and have tried our brand and love this brand Coldcock to talk about the brand. We know it’s not going to take five weeks. We know it might take five years, but we want to do this in a cool, unique way. We want to build it out there with a cool core following, and as this following grows everyone that starts drinking this brand becomes a loyal fan,” he said.
He goes in deeper about the difference between their product and the competition’s, and how their ingredient base has a slightly different taste and reaction from those who have tested it out.
“What we’ve seen over the years is that a lot of brands have popped up that are these flavored whiskeys and flavored vodkas that are easier to drink and expensive, but they’re loaded with sugar and some of them are loaded with chemicals. So we wanted to create a brand that was very easy for people to drink, inexpensive and flavored naturally so there’s very little sugar in it. It’s whiskey with no burn but also not a lot of sugar in it. It’s not as harsh, and as a result word will spread because people will go ‘humm…you haven’t tried Coldcock? You don’t know what you’re missing…’ If you’ve been drinking other brands that are loaded with sugars, after shots of those brands and you’re not feeling so good, you’ll want to try something different. We’re that different.”
“When you have all of these bands that we’re working with talking about on social media or on stage, you’re hearing about it in a unique way that’s never been done before to this level. We feel that the consumers will react to that and I think they will become more loyal as a result. They see Kerry King and David Draiman supporting this drink, and their favorite local band supporting this drink, they’re going to wonder…what is this drink? I’ve gotta try it. Then they come out to an event like the Rockstar Mayhem Festival, see our booth set up, go to the first bar they see, order a shot of Coldcock, get to meet Kerry King and then it all falls into place of they haven’t just created a brand – they created an experience. That is what we wanted. We didn’t want to create another brand on the market. The world is filled with liquor brands. We wanted something new – a true experience for a fan.”
“We sponsor a lot of events, tours, and bands so that our goal is whenever you go out to something music related, you should be able to see something Coldcock related. Know that when you’re done working a long hard day and you go out to see a concert at night, you’ll get to share a shot of Coldcock with your favorite band.”
While the public may have seen the Coldcock Whiskey logo on various rock and metal music events so far, Grayer said the brand has been working with a variety of musical acts and will continue to expand.
“We actually work with cover bands, DJs, country artists…we just did a four month sponsored tour with another one of our brand owners Datsik, and we’re going to be sponsoring a lot of John Reese’s music fests…The Safe N Sound Festival. We work with a lot of country artists. We’ve expanded but what we’ve noticed in rock and metal is that the bands and the fans are core and very loyal. So it’s been a very great honor for us to be able to come in here and not feel artificial to the fans. They see us and they see their favorite bands supporting it and they immediately became loyal to the brand.”
As for venturing overseas, Grayer said it is in the works and would not say when exactly Coldcock Whiskey will seek out distribution in more territories. He said, “Eventually we will. We want to build our brand in America, tackle all 50 States and then as we do that we will expand into other countries without a doubt.”
It’s another January and you know what that means in the music world, NAMM. NAMM or The National Association of Music Merchants, Anaheim Convention Center and bleeds into the surrounding hotels once more. It feels like a working vacation for most people, because who doesn’t to be in balmy southern California in 70-degree weather in the middle of winter? It is the largest music trade show in the world and there is also a slightly less attended summer edition as well. You will run into people from all over the planet at this massive convention. It’s pretty overwhelming just being there and navigating around the four floors of the ACC. It’s an endurance test from dealing with protesters outside to getting to a booth for signing. An overview of the whole thing breaks down like this: you have the Exhibitors trying to make deals, then the buyers trying to make deals, finally there’s new and established artists looking for deals. One thing for sure, it is one big ole networking party!
I really don’t think any other trade show is this much fun. The day before it officially starts they have specialty concerts and performances with all-star jams. That continues every night from Thursday to Sunday, all over Anaheim up to as far as Los Angeles. As well as 3 stages of performers directly outside the convention center during the con. The best thing is it’s not just one style of music that is focused on. Every style you can come up with is represented there.
Yes, there’s a lot of star-gazing and an abundance of new instruments, visual impact productions, and inventions. It’s up to you to see how much you can handle. My only advice I can give you is to treat everyone you meet with respect (super obvious, I know). You don’t want to talk down to or blow off someone at your booth who could help elevate your brand to the next level. And for the love of Odin, wash your wash hands if you use the bathroom!
WORDS AND PHOTOS BY OMAR CORDY