So I think we can agree that this coronavirus thing is gonna last a while. Like a while. Like probably until next fall. With this in mind, I think we can agree the booking landscape is also going to be changed in some unprecedented ways. Continue reading
Physical product is not going to sell itself. This is a huge mistake I see a ton of bands making. They have this idea that just because they pressed it, it will sell. This is not the case. In fact, physical product can even be a bad investment. Continue reading
So I’m zeroing in on 10,000 Instagram followers. It’s an exciting moment in my life as this has been a goal I’ve been working on for several years no wand which I’ve poured several hours a day into every day. So I wanted to break down getting over the hump and what I’m doing to reach the next level
One of the things that I think people don’t understand is the importance of documenting and creating content about the people around you if you want to grow. That’s why we talk so often about the value of being a music journalist or having a podcast or something to grow your contacts in the scene. Continue reading
So I’ve been investing a lot of time these past few weeks in deepening my understanding of influencer advertising. Why? Well because it’s a really effective way to grow accounts and get attention in a world where Facebook and Instagram make increasingly dystopian choices. I wanted to break down some best practices for engaging with influencer marketing. Continue reading
Right now we are going through aN unprecedented time. We all know this. We all kind of hate it and are trying to find effective ways to move forward. The question that comes up then is simply, ‘How does one remain productive even when nothing is going on for your band?’
So a lot of the strategies we talk about for Instagram growth are the sorts of things that you need to constantly create content to maintain. Hell – this seems to be the case for all social media growth. But what are the strategies that can help that don’t require you to be constantly creating new content? This is a vital question in the throes of quarantine. Continue reading
Matt and Keefy undertake a great debate about streaming, Spotify, revenue for DIY and mainstream bands, and more. Dumb and Dumbest #473 is streaming is all about Lars Was Right! Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions), Music Publicist Curtis Dewar (Dewar PR), and Social Media expert and Ghost Cult Owner, Keith Chachkes (BDWE Media).
Matt and Curtis welcome in Dre Baldwin, to discuss sales, marketing, and entrepreneurship! Dumb and Dumbest Episode #472 is streaming now and it’s all about Dre Baldwin On Sales! Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions), Music Publicist Curtis Dewar (Dewar PR), and Social Media expert and Ghost Cult Owner, Keith Chachkes (BDWE Media).