Failure – In The Future Your Body Will Be The Furthest Thing From Your Mind

And so concludes a very interesting approach to releasing an album, one that, I believe has serious merit to it. Released in four instalments throughout the year as a quadrilogy of EP’s In The Future Your Body Will Be The Furthest Thing From Your Mind (Failure Music/Pledge), Californian alternative rockers Failure has come up with a way to appeal to the immediacy of today’s playlist culture while also getting material to their fans as soon as it is ready, with no long lead-ins, no convoluted or extended marketing campaigns, just “here’s some new material” at regular intervals throughout the year. Continue reading