MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: Four Reasons Not To Buy Social Media Followers


Buying fake followers, likes, views, subscribers is always so sexy. It’s easy to get lured in by the ego boost it gives you, and there are a lot of short term benefits. In my conversation and observation, it never ends well in a long-term window and is the worst thing to spend your money on. Why?Continue reading


MCLUCAS’S MUSIC INDUSTRY CONFIDENTIAL: The Worst Investment I Ever Made


Companies are SO good at the “this is the one piece of gear standing between you and a chart-worthy album” and honestly, people like me have fallen for that trap more than once. After looking back on thousands of dollars lost and no improvement, there is one investment I made that was…. Just. THE WORST.Continue reading