There’s a lot of you out there in bands who are not creating nearly enough video content. In fact, many of you band folks aren’t creating video content at all – and that’s a huge problem. I wanted to use this article as a quick look into why video content matters, the types of video content you can create, how to create it and of course what you can do to monetize it. If you have these core elements in mind then I think it will rapidly all fall together for you to be able to push your brand to the next level, get more fans and open more doors for your band. I mean just look at my #baconsbits video series on Instagram – video opens all manner of doors.
I wanted to write an article quickly addressing one of the biggest misconceptions in underground music. This is the idea that CD’s are no longer relevant. I’m here to tell you that not only are CD’s still relevant they should be the basis of what you are trying to do with your band. I know that sounds crazy, but trust me on this one, if you are trying to get anywhere with your music, you NEED to have CD’s. I am going to break this down for you by talking about how CD’s are the bulk of record sales, the fact that they make the most economic sense, talk about why they are such an important medium and of course what you can do to sell more CD’s. By digging into this I hope you’ll see the real value the CD can provide. Continue reading
This is perhaps the most basic and most important piece of band advice I can give a group looking to drop their next release – get PR. It’s really that simple. It can seem expensive I know but it is almost worth it. If you don’t hire PR, no matter how big you are, it’s going to be very hard to find someone who is willing to covering your band. So in this article, I wanted to breakdown what music PR is, why it matters, what to expect and of course how to not get ripped off. These are the keys to any band trying to take advantage of their brand, grow in the scene and get the press coverage that it will take to elevate their band to a whole new level. Continue reading
A question I get asked all the time by local level bands is ‘How much should we be playing locally?’ and this is a tricky one. There are so many good tours coming through all the time that need opening bands. This isn’t even touching on your friends coming through who you want to play with just so they don’t have a bad show in your hometown. I know how tricky it is to find this balance, it’s not an obvious one to figure out and it’s one that is going to routinely give you headaches. So in this article, I wanted to break down precisely how many times you should be playing in your hometown in a year, why I think that and how you can implement a strategy around that and then how you can decide which hometown shows you want to be playing. Continue reading
It came to my attention via a dear friend who gives top tier hugs that I haven’t written an article about the implementation of hashtags in a while. This is funny because I recently grew my mailing list pretty dramatically by offering out free, customized lists of 100 hashtags. (If you want yours, click HERE) so it should have been top of mind. But that’s how life goes sometimes – you engage deeply with a project and then forget to create some content around why it’s so cool. So let’s dig in. In this article, I want to talk about why hashtags are crucial, how hashtags function specifically on Instagram where they are without a doubt the most important. I also want to talk about how to choose the hashtags and some common mistakes that people make with hashtags that they need to be avoiding. Let’s do this thing. Continue reading
The direct message is a miraculous and powerful tool. It’s also a tool that you can dramatically misuse perhaps more than any other. There are quite a few intricacies to understanding what makes for a good direct message. The thing is – if you can master the DM you will end up being able to grow your network quickly and dramatically. However, if you fuck it up people will think you are an idiot. So I wanted to take some time about how to generate responses, build relationships, prevent yourself from looking like an idiot, and thus leveraging it for all sorts of long term opportunities. This is something I use every single day to grow my network and connections. I hope that it rubs off on some of you guys too. Continue reading
Rural bands have it tough. A lot of times big tours don’t hit you and often there isn’t enough of a population density to have any sort of tangible scene. A lot of bands who have a great sound and a lot of passion find themselves having a hard time because they are in a remote area that makes it difficult for them to get good opening slots with any regularity. This is something I see coming up all the time. So I wanted to talk about how this can actually be used to your advantage and how being a rural-based band is in some ways more of a blessing than anyone might otherwise realize. Though you may have to make the scene come to you, you have minimal competition, which means you can be the best thing going on a Friday night in your town and consequently you can build up a devout home base that will always support you. Continue reading