BACON BLOODY BACON: Matt Bacon on Engagement

There are a lot of rumors out there on how to pursue this mysterious thing we all know as ‘engagement.’ It’s funny actually. Everyone seems to have a different theory and yet there are so few people with a reasonable understanding of what getting engagement actually entails. In some ways, the hunt for engagement is sort of the white wale of modern-day internet marketing. This is especially prevalent in music where different things work for different population groups and demographics that different bands might be targeting. So I wanted to go over some general rules for strategies that will help you grow the engagement. Remember that the key to engagement is making social media feel like a one to one experience rather than the one to many experience it is. This means we need to make the end-user feel important, ask them questions, let them feel like they are part of an ongoing narrative and most importantly give them a call to action. Continue reading

Dumb and Dumbest Episode 256: Monica Strut Talks Record Release

If you are releasing new music, from an album, an EP or a new single, you need a strategic plan for how to get attention! Dumb and Dumbest #256 is streaming and it’s about Monica Strut Talks Record Release with guest co-host Keefy. Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today!

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Dumb and Dumbest Episode #255: When to Run an Ad with Keefy

Running ads on social media can be intimidating and overwhelming. One of the first things you need to determine before running an ad campaign is when to start! Dumb and Dumbest #255 is streaming now and it’s all about When To Run An Ad With Keefy. Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today!

The new challenge starts next week and it is all about Facebook and will teach you all about how to optimize your Facebook presence. It will help you to get the most bang for your buck by growing your network and allowing you to get your name out there both through organic and paid tactics. You will learn the equivalent of a professional-grade course in Facebook Marketing 101, in one just month. To sign up or get more information, just click the link below and email Matt with Facebook Challenge – Ghost Cult in the subject! 

 

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Dumb and Dumbest Episode #254: Authenticity with Dirtbag John

Being authentic in all of your dealings helps you make real connections with fans and partners that last a lifetime. Dumb and Dumbest #254 is streaming now and it’s all about Authenticity with Dirtbag John of Dirtbag Clothing. Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today! Message them at the links below.  Continue reading

Dumb and Dumbest Episode #253: Too Little Too Late

Understanding the proper timelines for the music business can save you a lot of guesswork and disappointment when it comes to putting out your new single or album. Dumb and Dumbest #253 is streaming now and it’s all about Too Little Too Late. Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today! Message them at the links below.  Continue reading

BACON BLOODY BACON: Matt Bacon on Choosing What Labels To Pitch

One thing that I think a lot of bands struggle with is identifying an appropriate label to work with. Very frequently you see people reaching out to labels and finding themselves incapable of actually bringing anything of value to the table. They are reaching out to labels that don’t match their profile or who have values that are very different from their own. I think that it’s not even a question of doing research, but a question of being thoughtful about how you filter through the morass of labels out there. However, this can actually be a fairly easy thing to do. It’s simply a question of looking at you would-be peers on the label, identifying the labels values, understanding what you bring to the table and then using that to identify a solid and realistic partner. 

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Dumb and Dumbest Episode #252: More on Avoiding Epic Fails with Keefy

A universal truth of the music industry is that you are going to make some mistakes along the way. Part of the journey is learning from them so you don’t repeat them over and over. Dumb and Dumbest #252 is streaming now and it’s about More on Avoiding Epic Fails with Keefy! Dumb and Dumbest is hosted by Matt Bacon (Dropout Media, Ripple Music, Prophecy Productions) and Publicist Curtis Dewar (Dewar PR), in addition to the podcast, Matt and Curtis host The Music Marketing Challenge, a low-cost, super high-value private training to bands and artists. Get hands-on practical experience to market your band like a pro today! Message them at the links below.  Continue reading