Twenty-plus years into a career doing anything in the world might make you take your foot off the gas pedal, especially an industry as brutal as the music industry. However, Manitoba’s Comeback Kid continue to challenge themselves to keep refining their sound, and sharpening their focus over a series of releases. The bands’ new album Heavy Steps (Nuclear Blast/New Damage) shows the veteran band of the scene lifting up the rest of us up with defiant music set on highlighting what makes life worth fighting for. uniting us.
I don’t know how many times it needs to be said, but please don’t spam people when trying to promote your band. It’s amazing to me how much this continues to happen even years into ongoing social media domination of the universe. I want to break down common annoying types of spam and how hit people up productively instead. Continue reading
A lot of you folks want to do collaborations. This is great. They are an awesome, proven way to grow your band. The issue is that most folks have no clue how to identify who to do this with. I wanted to talk some time to help you to better understand how to find people for collaborations.
So I’m always telling people that they need to spend more time engaging with their community, but often people don’t understand what that means. It’s tricky to explain to people exactly how engaging with their community looks, especially in the COVID era – so I wanted to break down 3 COVID friendly community engagement strategies.
There are few bands who have really maintained the longevity and vision of KISS. For nearly fifty years now they have been one of the biggest bands in the world. They defined multiple generations of rock fans and even now in an era of live streams are pushing the envelope to craft some of the most impressive content in the field. So what are the lessons we can take from KISS?
Everyone seems to know that they need to be sending emails to their email list, but they don’t know what to write. I wanted to break this down for you in a simple and easy way so that we could sit down and analyze some of the most effective types of emails that you can write to foster a relationship with your fans.
Did you know the average YouTuber with 1 million views has 3,873 videos uploaded? That for the average person to reach 100k subscribers they need to upload 1,171 videos? This shit isn’t easy. In fact – it is quite difficult. This is why consistency is key.
TikTok is a really interesting and exciting platform. Unfortunately, most bands and labels have absolutely no clue how to use it. With this short primer, I hope to demystify the platform for those of us who are DIY lifers.
As the year of COVID-19 seems to come to a close and we begin to have hope for a better future bands are once more starting to ask me how to pitch to festivals. I realized that I haven’t written an article on this in a good long while, and would love to help show you guys the light.