If you generate ads optimized for your audience more people will see it and engage. That much seems self-evident right? You have to remember – people only care about themselves, they don’t give a shit about you. They consume what they want to consume, not what you want them to consume. Therefore you need to be creating content that benefits them, not the content that benefits you. What this means is that the focus is going to need to be on the quality of the ads that you are putting out. I wanted to take a minute to talk to you about some core mindset things about ads you should understand if you want to dive into this world.
According to the website MusicFeeds, Ticketek has become the first ticketing agency in the world to allow fans to purchase tickets upfront and pay for them later, known as Afterpay outside of America. This model might make sense in the new coronavirus realty where we are seeing tours and festivals canceled left and right, and the major ticketing agency in the world, Live Nation/Ticketmaster unclear about refunds for postponements. Ticketek’s parent company, TEG confirmed the news today that they’ll be integrating Afterpay into their website and their apps over the coming months, which allow payment up to 8 weeks after purchase.
The Black Crowes’ summer 2020 tour celebrating the 30th anniversary of their 1990 debut album, “Shake Your Money Maker” has been officially postponed due to the coronavirus pandemic which is sweeping the globe. The trek was scheduled to start on June 17 at Austin’s Austin360 Amphitheater in Austin wrap on September 19 at the Forum in Los Angeles. On Wednesday (May 20), the band released the following statement via social media: “While Chris, Rich and the band were so excited to play for you all this summer, the North American Shake Your Money Maker 30th Anniversary tour dates are being rescheduled to 2021 in the interest of everyone’s health and safety. Hold on to your tickets as they will be honored at the new show dates. Keep an eye on this space and www.theblackcrowes.com for more information, to be announced soon. The whole band and crew can’t wait to get back on the road as soon as its safe. Much love #TBC’. The new lineup of The Black Crowes played two concerts in November — in West Hollywood, California and in New York City, as well as a media tour, such as playing live on The Howard Stern show. Joining Chris and Rich Robinson in The Black Crowes current incarnation are Earthless guitarist Isaiah Mitchell, former Tedeschi Trucks Band bassist Tim Lefebvre along with Once And Future Band members Joel Robinow on keyboards and Raj Ojha on drums.
As we delve even further into this quarantine and lack of live music I think it’s important to keep thinking about the types of content that we can create. The types of content that are going to work and allow us to keep growing. Today I wanted to get into how to keep having content coming through the storm of quarantine. Content people WANT to engage with. Continue reading
Industrial Metal legends Rammstein have rebooked their canceled their 2020 European stadium tour for 2021. The band commented. Today we’re delighted to announce the new, rescheduled dates for this year’s Rammstein – tour, which had to be cancelled due to COVID-19.
We have been tracking a film release close to metalheads’ blackened hearts, Bill and Ted Face The Music, aka, Bill and Ted 3! Due to the ongoing coronavirus (COVID-19) pandemic and near-total shutdown of the movie industry, according to Screen Rant Bill & Ted Face the Music could skip theaters and go straight to VOD (video on demand). Thirty years after their original “excellent adventure”, Alex Winter and Keanu Reeves are set to return as slacker rock heroes Bill S. Preston, Esq. and Ted “Theodore” Logan in a third Bill & Ted movie. Of course, the last Bill & Ted movie itself came out way back in 1991, so it’s been nearly a three-decade absence from the big screen for the famed characters. In Face the Music, the founding members of epic rock group Wyld Stallyns are now middle-aged, and have still not fulfilled their destinies by saving the universe through rad guitar solos. With their young daughters in tow, Bill and Ted now embark on yet another adventure, this time trying to find the greatest song ever written. Fans have longed to see Winter and Reeves back together on the big screen for thirty long years, but now it seems there’s a chance that Face the Music will not make it to theaters at all. CNN reported on Hollywood’s struggle to get on with its release schedule as things begin reopening after the lockdown, and quoted entertainment research analyst Jeff Bock as explaining why he thinks the third Bill & Ted movie is likely to see a digital release instead of heading to theaters in August as planned: Continue reading
One of the questions I get the most lately is “How do I create content when my band can’t rehearse or do much of anything?” And this is a great, really important question. In the age of coronavirus, content creation is harder than it has been ever before for many.
However, there are a few key forms of content you can be used to grow. These include shoutouts, recycling old content, and of course memes. I want to go over all these in order to help you post more aggressively today! Continue reading
Dave Grohl of Foo Fighters and Nirvana wrote an impassioned Op-Ed at The Atlantic about our collective depression over the coronavirus’s impact on the entire global music industry. Dave a fan of concerts himself, as well as a performer, who has had his Foo Fighters 25th anniversary Van Tour and day-long festival, DC Jam canceled. Dave echoed the feelings of all of us and also pleaded for folks to hang in there, even making a quarantine playlist. Continue reading
Slipknot and Stone Sour frontman Corey Taylor has raised over 150k along with eBay with their charity guitar auction. The funds will go to benefit Covid-19 Response Efforts. After two weeks and nearly 800 bids, Taylor raised over $75,000 USD which was matched by eBay for Charity, totaling over $150,000 USD donated to Direct Relief in support of their COVID-19 response efforts. Continue reading
Industrial Metal legends Rammstein have canceled their 2020 European stadium tour. The trek was due to kick off on May 25 in Klagenfurt, Austria and conclude on August 4 in Aarhus. Denmark. Earlier today, Rammstein released the following statement: “Due to local event restrictions related to COVID-19, which now affect almost all planned dates, the band’s 2020 stadium tour can unfortunately not take place. Continue reading