I don’t want to speak too early or jinx anything, but this Heavy Metal idea has been in a resurgence as of late. Bear in mind that a lot of the old promotional tools have been inactive for years. MTV lost its ass and stopped using the first letter of its acronym long ago and whatever is left of commercial rock radio is perfectly content to spin the same Stone Temple Pilots singles until the sun or Clear Channel finally burn out. Yet here we are in the age of streaming and shortened attention spans with several young acts making headway. Continue reading →