Live Nation CEO Predicts a Return of Concerts and Festivals “At Scale” in 2021


Live Nation CEO Michael Rapino has been bullish on concerts and festivals returning in 2021 and now we have further evidence that he is convinced of this idea. According to a published report by Kerrang (via IQ Mag) Rapino spoke on an Investors call on November 5th in which he said expects concerts to return “at scale” next year, depending on the region.He further shared that the promoters were working on a “roadmap to get back to live safely”, with current “progress on testing technology treatments and vaccines” looking encouraging. Though Michael admitted the “exact timeline of this return will vary by region, and so we continue to focus on remaining flexible”, he added that Live Nation “expect shows at scale next summer”.

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