This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading
If you generate ads optimized for your audience more people will see it and engage. That much seems self-evident right? You have to remember – people only care about themselves, they don’t give a shit about you. They consume what they want to consume, not what you want them to consume. Therefore you need to be creating content that benefits them, not the content that benefits you. What this means is that the focus is going to need to be on the quality of the ads that you are putting out. I wanted to take a minute to talk to you about some core mindset things about ads you should understand if you want to dive into this world.
As we delve even further into this quarantine and lack of live music I think it’s important to keep thinking about the types of content that we can create. The types of content that are going to work and allow us to keep growing. Today I wanted to get into how to keep having content coming through the storm of quarantine. Content people WANT to engage with. Continue reading
One of the questions I get the most lately is “How do I create content when my band can’t rehearse or do much of anything?” And this is a great, really important question. In the age of coronavirus, content creation is harder than it has been ever before for many.
However, there are a few key forms of content you can be used to grow. These include shoutouts, recycling old content, and of course memes. I want to go over all these in order to help you post more aggressively today! Continue reading
What if there was a social media site that didn’t make you worry as much about formatting, that let you talk to your heroes directly and which let you post as much as you want whenever you want? What if I told you this same site has a user base that is particularly united just because they are on that social media platform? You’d think that was too good to be true right?
Well, it’s not – because that’s what Twitter is. When it comes down to it, Twitter is an incredibly valuable tool for bands, but admittedly, one that needed time to win me over. The thing is you need to be on Twitter with your band because it’s the world’s group chat, it allows you to test content and it removes barriers! Let’s break that down.
When I write these articles I like to reflect on stuff that I am currently using for promoting my own music marketing business. It’s a healthy way for me to think through some of what I’m facing. Which is why today I want to dig into your bands “Dream 100”. Continue reading
So a lot of people are trying to learn new skills during the quarantine. This is obviously important since we all have a little more free time and figuring out a way forward is going to be important for anyone trying to meaningfully grow as we make our way through this. Well, I wanted to talk about why the new skill you should be learning is Facebook and Instagram ads.
Here’s a little something to consider – the slow roll back that we are going to see around the world in the next few weeks. It seems that a lot of countries are going to start easing up restrictions, at least for smaller gatherings starting in May. This is great because I think a lot of us are really frustrated being cooped up at home. But don’t think that things are going to be returning to normal. I don’t know if we are going to be having shows for a little while – but there are some things you should be planning as we gear up for the rollback. Continue reading
So we’re a few weeks into this quarantine thing. It’s a weird time and I still think none of us is too sure what we are supposed to be doing. It’s really hard to figure out the next steps when you are in a situation that none of us has ever been in before. We don’t even know the long term ramifications. Is live music just… gonna go away for a few years? Will this negatively impact physical sales in the long term? How is tour scheduling going to look in a post coronavirus age? These are all very legitimate questions that we have to ask ourselves and that we are going to struggle with. I wanted to give some insiders insight to what I’ve seen for the impact of coronavirus on manufacturing, booking shows, signing record deals and long term planning for your band. Continue reading
Stuff To Do In a Quarantine
We are entering week three of what will forever be known as The Quarantine. It’s fucking weird man. There’s a sort of insane fear that we are all living under and I think none of us really know how it’s going to go from here other than that – it can’t continue like this without people starting to go well and truly crazy. As we adjust to quarantine life I wanted to talk about several key non-musical activities you can be doing to help grow your band that are even quarantine friendly! It’s going to be important to stay busy in the next few weeks so I wanted to outline how giveaways, trying your hand at music journalism, engaging with people directly on social media and learning new skills can really help push your band forward in what is a trying time for everyone in the world.
4. How Giveaways Can Help!
Right now people are REALLY bored and they are looking for just about anything to do. One thing that you can do which is going to get a lot more eyeballs on your band and get the ball rolling a little bit more is going to be running giveaways for your band. This can be anything from just posting on your Facebook that you’d like to giveaway a few LPs to doing something more in-depth. My favorite is to find 3-4 other bands you’re friends with, each put an LP into the pool for a giveaway and then direct everyone to the same landing page. This means that everyone is borrowing from everyone else’s fan bases and we are maximizing our ability to grow our respective lists. Who wouldn’t want something like that?
3. Why Not Try Music Journalism?
If you start doing stuff as a music journalist now you are going to get access to people. By engaging in music journalism you are going to have the chance to interview all manner of musicians who are doing more interviews than ever because again – they are BORED. You need to appreciate this and take advantage of it as much as possible. The people who engage in music journalism are able to make a ton of friends, not just with bands too. It’s a great way to do favors for managers or booking agents in a way that isn’t corny. Instead, you are offering something people are genuinely grateful for (Press coverage) and not asking for anything in return – just improving your general standing.
2. Engage Now More Than Ever!
Again – as a result of people being at home and bored it means that now more than ever you can engage with people at scale and in a meaningful way. People who might never have spoken to you before are a lot more likely to open up in the DM’s. Why? Because they have nothing else to do and we are all in this together. People are showing each other a level of compassion that’s really encouraging to see and means that if you want to establish relationships in a way that isn’t trying to take advantage of people then now is a great time to do it. This is the moment where you can really make friends and show your compassion to others. Everyone needs a shoulder to cry on right now so start trying to connect a little bit harder.
1. New Skills To Tackle
This one plays on your newfound free time. With all that time you would be going to the bar or out to eat or whatever – why not focus on learning a new skill while in quarantine? There are so many to learn. I personally am studying SEO and German both skills that I think would really help my career in the long run. Other people I see are studying Facebook ads, photo editing or business. There’s so much you can teach yourself just by buying a few books or watching some YouTube videos. Make a point of spending an hour a day on self-education and improvement – I think it will lead to some very real personal growth that you are going to be grateful for in the long run!
Point being – each of these points above can seriously help your band – so dig in, fall in love and educate yourself!
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Matt Bacon is a consultant, A&R man, and journalist specializing in the world of heavy metal. Having worked with everyone from Glam Rock icon Phil Collen of Def Leppard, to post Black Metal titans Alcest, by way of legendary thrashers Exhorder as well as labels including Prophecy Productions and Ripple Music, he has dedicated his life to helping young bands develop. Having started his own blog at the age of 14 he views his career in artist development as ‘a hobby that got out of hand’. In 2015 he formed Dropout Media in order to better support the artists he loves. We sit here now, years later with countless tours booked, records released and deals signed, and loving every minute of it.
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