BACON BLOODY BACON: Matt Bacon on The Three Biggest Mistakes People Make with Their Ads

Running ads on Facebook is extremely difficult. There’s a lot of ins and outs that you have to understand otherwise you are pissing away money. There’s obviously been a ton of hacks to help with this but I can assure you a lot of it is mere quackery. So I wanted to write an article talking about the three biggest mistakes people make on Facebook ads. 

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BACON BLOODY BACON: Matt Bacon on Surprise Album Drops

So last week Taylor Swift surprise dropped her amazing new album folklore. In conjunction, she released music videos for every single song. When this is all said and done there will no doubt be endless interviews, exclusive content promotions, and bundles. That being said – by and large… surprise drops are basically never a good idea, especially for metal bands. Continue reading

BACON BLOODY BACON: Matt Bacon on The Art of Selling in Your DMs

Want to know one of the best places that you can close sales? The direct messages. Yeah – that’s right the DMs. The Instagram DMs. This is one of the hottest places to sell and I feel like no one in heavy music is using it nearly enough. In a world where are trying to just sell 300 units to be a success – why aren’t more of us taking advantage? Continue reading

BACON BLOODY BACON: Matt Bacon on Creating Brand Differentiation

So here’s one of the best ways to cultivate true fans. This is going to sound crazy but I swear to god it works. It’s also one of the best ways to push your personal relationships in general. That is simply – sharing some of your non-musical or even non-genre interests. This is key for differentiating. Continue reading

BACON BLOODY BACON: Matt Bacon on The Power of Going Live

There’s a way to connect with your fans that’s perhaps more powerful than any other way to do it. It facilitates sales. It fosters connections. People find it genuinely interesting and want more of them. They are the perfect quarantine content. I am of course speaking about going live. I’m not talking about live stream concerts, though those are great too, I’m just talking about turning on the camera and talking to some people live on Facebook or Instagram. Continue reading

BACON BLOODY BACON: Matt Bacon on Massive Action

So the real secret to growth in the music industry is relatively simple. It doesn’t involve any sort of special chicanery. It doesn’t even require you to be some sort of super genius, Lord only knows that I’m not one. What it relies on is the continued application of effort over time. Continue reading

BACON BLOODY BACON: Matt Bacon on Social Media Advertising Basics

This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading

BACON BLOODY BACON: Matt Bacon on Ad Creative And You

This is the big one, the thing that if you understand can really move the needle for your ads and get you records selling. Understanding how to create effective creative, that is to say, images or videos for your marketing is essential if you are trying to close sales and run an ad that actually works. Continue reading

BACON BLOODY BACON: Matt Bacon on Advertising Mindset

If you generate ads optimized for your audience more people will see it and engage. That much seems self-evident right? You have to remember – people only care about themselves, they don’t give a shit about you. They consume what they want to consume, not what you want them to consume. Therefore you need to be creating content that benefits them, not the content that benefits you. What this means is that the focus is going to need to be on the quality of the ads that you are putting out. I wanted to take a minute to talk to you about some core mindset things about ads you should understand if you want to dive into this world.

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BACON BLOODY BACON: Matt Bacon’s 3 Ways To Create Content During The Coronavirus

As we delve even further into this quarantine and lack of live music I think it’s important to keep thinking about the types of content that we can create. The types of content that are going to work and allow us to keep growing. Today I wanted to get into how to keep having content coming through the storm of quarantine. Content people WANT to engage with. Continue reading