One of the things that freaks me out the most about the music industry is the number of people who legitimately want to grow their bands and who are literally throwing their money away. It borders on terrifying when you look at the number of bands who will happily dump five thousand dollars in the studio, three thousand dollars on vinyl and merch and then just release their record without doing any PR. People aren’t out there looking for new music to randomly float into their eardrums guys. Record labels aren’t out there picking up random bands that they found on Bandcamp. I know that this sounds crazy – but this is where we are at. You need to hire PR if you want your record to go anywhere. I’m going to dig into why.Continue reading →