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One of the most important things that your band needs to be doing is going live. If you aren’t going live then you are shooting yourself in the foot – it’s really as simple as that. When a band goes live, that post is almost always one of their top-performing posts ever. Obviously, after the first time, it becomes a little less effective just because that’s how these things work, but still – it should be a key part of your strategy. If you are able to connect with fans live then they are going to want to engage with you more. Furthermore, if people in the industry see you going live then they are going to appreciate that hustle. Finally – if you do it regularly it will all just start to come naturally and lead to a much more fluid overall experience. So, let’s get into why you need to do this and the strategies around it. Continue reading