BACON BLOODY BACON: Matt Bacon on Engagement


There are a lot of rumors out there on how to pursue this mysterious thing we all know as ‘engagement.’ It’s funny actually. Everyone seems to have a different theory and yet there are so few people with a reasonable understanding of what getting engagement actually entails. In some ways, the hunt for engagement is sort of the white wale of modern-day internet marketing. This is especially prevalent in music where different things work for different population groups and demographics that different bands might be targeting. So I wanted to go over some general rules for strategies that will help you grow the engagement. Remember that the key to engagement is making social media feel like a one to one experience rather than the one to many experience it is. This means we need to make the end-user feel important, ask them questions, let them feel like they are part of an ongoing narrative and most importantly give them a call to action.Continue reading