Jerry Cantrell has announced a new partnership with Gibson Guitars. Gibson, in business for the past 126 years, has announced today, January XX, 2020 that Cantrell–main songwriter, lead guitarist, and vocalist for the pioneering rock band Alice in Chains–will join as the brand ambassador. Jerry Cantrell will be doing a signing in the Gibson experience space, 3rd Floor, Ballroom A at Winter NAMM on Saturday, January 18 at 4:00 pm. Cantrell is synonymous for his signature G & L Rampage Guitar. Jerry has also played, and Explorers on tour in his career.
“I’m very happy to announce that I am officially joining the Gibson family,” says Jerry Cantrell. “I’m hugely looking forward to what we can create together in the future.”
“Bringing Jerry to the Gibson to family is a dream come true. He is one of the riff lord heroes that personally influenced and inspired me to play guitar,” says Cesar Gueikian, Chief Merchant Officer of Gibson. “It’s a privilege to have such an icon become one of our ambassadors. He continues to shape sound in a way that is unique to his artistry. Together we will be a on quest to make music matter more than ever.”
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