“Beauty-Core” power trio/band of sisters – GFM (Gold Frankincense & Myrrh) have shared a new video for their standalone single ‘Taking Over’! Produced by Joey Sturgis (Of Mice & Men, The Devil Wears Prada, Attack Attack!, Asking Alexandria), blends the band trademark catchiness and great vocals with the tenacity of bands like Slipknot! The track is the second single from their upcoming new EP. Watch the clip at the link below:
“Taking Over’ is a song about standing up for yourself and for others,” says bassist/vocalist Maggie English. “We’re not taking no for an answer and nothing is going to stand in our way. The time to join Team GFM is now before it’s too late.”
Visualizing the young band’s sound, which they have dubbed “beautycore,” director Dale Resteghini commented on the clip he directed:
“The girls crushed the video,” Resteghini says. “I love helping hot new bands breakthrough the noise. One listen to the single ‘Taking Over,’ I knew I had to do this. These young girls have already shown they can handle the rigors of tour life and are destined for greatness!”
Joey Sturgis added: “Prepare to hear GFM at their heaviest,” says Sturgis. “Working on this song was all about capturing the girls at their heaviest moment, shattering your ears while allowing their melodic ability to continue to shine through the rubble.”
“Taking Over” is available via Apple Music at https://music.apple.com/us/album/taking-over-single/1507276243.
The first single from the EP, “I Don’t Need Your Fantasy” was released earlier this year. Listen to the track here: https://youtu.be/XHnOyfOGSa0.
While spending time at home during the quarantine, the trio is finding unique ways to connect with Team GFM. GFM is hosting the first ever “e-tour,” virtually touring a variety of different social media pages and platforms. The first round of tour dates have been announced on GFM’s social media pages, with more dates quickly being added. An entire acoustic performance will be featured along with a Q&A session during each livestream. Additionally, fans with a good eye will notice a phone number within the artwork for “Taking Over.” This Easter egg is an active number that is being used as fun and unique way to interact with fans.
Members of GFM are endorsed by PRS Guitars, Sinister Guitar Picks, Schecter Guitars, SJC Drums, Sabian Cymbals, 64 Audio, Orange Amps, Gator Cases, Enki USA, Pig Hog Cables, Coffin Cases, TUK Footwear, Cheerleading Company and Boathouse Sports.
CJ Sanders English – Guitar, Vocals
Magdalene “Maggie” Rose English – Bass, Vocals
Evie “LuLu” Louise English – Drums, Background Vocals