EXCLUSIVE VIDEO Lost In Kiev – “Persona”

The purveyors of avant-garde greatness in the music world, Pelagic Records have announced the signing of French post-Rock greats Lost in Kiev for their new album! Persona, the bands’ third and most ambitious album is coming on the 26th of April from the label. A futuristic concept album about artificial intelligence and what it means for us once it permeates every moment of life. And that is just the tip of the iceberg. The group has made a cinematic score to the film now playing in your mind after you’ve felt the weight of these tracks. Watch the debut video for the title track right now here at Ghost Cult!

Lost In Kiev comments:

“‘Persona’ has been written as a reflection on humanity, in a futuristic technological context, where the artificial intelligence would be fully implemented in everyday life. ‘Persona’ does not impose a position on the topic; ‘Persona’ results from a desire to create a futuristic fiction through the prism of intimate stories, with characters with singular lives and sometimes tinged with realism. We wanted to create a new kind of ambience for us with some analog and digital electronic sounds and samples, a mix between post-rock as we already made but with a true soundtrack movies ambiance and a bit of trip-hop music style.”

Yoann Vermeulen, Video Director and Drummer Of Lost In Kiev adds:

“‘Persona’ evokes the creation of a new intelligent being, similar to ourselves, created by a robotics company. The human resemblance is so impressive that we can say that it is the ‘spark of a new world.’ The clip narrates the creation of this first being. A shot of space, the infinite, juxtaposed with images of microbiology reminiscent of the birth of life on Earth. Gradually, small objects begin to reveal the subject in more depth. Finally, a body emerges from a 3D printer. The universe is white, immaculate, like a technological fantasy. The video then turns into dark colors and reveals the sordid aspect of the business. The company logo that appears states ‘Make your future more human,’ an ironic slogan which is referenced on the track ‘Pygmalion.’

The shots multiply, and the rhythm accelerates and ends with a rewind of the genesis. The shot of space becomes interrupted by a glitch. This sequence is a mirror to the first scene that evokes the birth from the void (space). In the last shot, the CEO of the company is publicly revealing the successful creation of what is the spark of a new world.”

Preorder links:

Europe: http://bit.ly/lostinkievEU

N. America: http://bit.ly/lostinkievNAM

Australia: http://bit.ly/lostinkievAUS

Digital: http://bit.ly/lostinkievDGTL

Persona track listing:

01 Persona

02 Lifelooper®

03 The Incomplete

04 XM3216

05 Pygmalion

06 Mindfiles

07 Psyche

08 Thumos

09 Mecasocialis

Lost In Kiev is:

Yoann Vermeulen : Drums / Samples

Maxime Ingrand : Guitar / Synth

Jean Christophe Condette : Bass / Synth

Dimitri Denat : Guitar