The Moonhorse from Sweden – An Interview With Avatarium

avatarium album coverLeif Edling always had a very creative mind, proving it not only in his main band, Candlemass, but also in the various project that he has been involved through the three decades that he was been active as a musician. Avatarium, his latest project, it’s another slab of doom music but now with a great female voice of Jennie-Ann Smith, the vocalist that talked with us about this self-titled debut album of the Swedish band, and about everything involved in that process, even her own experience has a musician.


There isn’t much information about you. What can you tell us about your journey as a musician?

When it comes to music, I been working with music since a very young age in various projects, but I come from a more ordinary rock background. Growing up I been listening and singing soul, rock, blues and jazz. If you look at my preferences and the way I sing, I would say that I come from an American way of singing, but that’s just my background in music. But music is so much more and you can get inspiration of so many things in life, you know? Yes, I work with music and I’ve been doing for such a long time, but I also work as a psychosocial counselor in one of the major hospitals in Stockholm, so I would say that I get inspiration through meeting people in different situations and in different stages of life.

How did you enter in Avatarium and what were your first thoughts about the all project?

It started with Leif [Edling, bass]. Leif was creating new songs and he contacted Marcus [Jidell, guitar] – Marcus has a studio here in Stockholm – and they met and started to arrange the music. After a while they started discussing what kind of vocals would fit the music. I know that Marcus was interested on having someone that sounded more like Robert Plant-ish, and the person that he could think it was me… Of course that’s very flattering for me. [laughs] I know they were looking for a male singer at first, but they couldn’t find one that was a good fit for the project so I got the question. I remember of going to that studio… It was not an audition situation. They had these demo songs, unfinished, and we started and the all experience was wonderful. There was a natural kind of feeling in the process, you know? They loved my input and we continued.

You had total freedom, doing the vocals?

Yes, which was quite amazing? Leif had written the material but I would say that he’s really open-minded and really generous. Every member of this band, involved in this project that is Avatarium, received free-hands… Of course we discuss music and I even asked for the guys opinion, but yeah, I had total freedom to do my vocals and my own interpretation.

There was a clear vision of how the band should sound since the inception of the band?

In general it was, like I said, a very creative process. A great creative atmosphere in the studio. I’ve been more engaged on the vocal arrangements, of course. But I was also involved in the production and we discuss the types of guitars, what kind of keyboards we wanted from Carl [Westholm, keyboards], etc. It has a process with a lot of freedom and discussion and that is, in my opinion, very important to have in any kind of project.

Personally, how would you describe Avatarium?

Well, I would describe as… First, musically has being really interesting. From me, coming from a different background, I would say that even if was not involved in this project I would quite amazed by the music because it contains a wide range of music genres, moods and temperaments.

I know it’s a tough question but can you choose your favorite song of the album?

Of course I like all the songs in the album, in different ways, but ‘Moonhorse’, which is the first song on the record, because of the beautiful melodies and the very poetic lyrics… That one is really exciting for me. Maybe it’s my favorite, but there’s also another song that I really love, it’s ‘Pandoras Egg’ because I love how the vocals turn out to be.


avatarium band shot


What can you tell us about the lyrics? It was easy to make them your own, in a way?

That’s a really interesting question. When it comes to lyrics I would say that maybe it would be wrong, from me, to do interpretations and what it means for me. I would say that these lyrics are really poetic and quite romantic, in a way. Everyone that listens to them will have their own interpretation because of the poetic side that I mentioned. That’s why I love Leif’s lyrics.

They are all quite different and of course every song deserves a personalized treatment, I would say. For me it really depends on the melody and how the lyrics fit in the melody. Of course some songs were easier to relate.

What can you tell us about the artwork?

We discuss the artwork together and we had a bunch of different opinions about how we wanted this to look and how we wanted to “feel”, you know what I mean? In general I was just focus about the artwork reflecting the music. We gave the artists total freedom to do what he felt to be right for Avatarium’s music. Basically it was the same process with the artwork and with the music: total freedom.

Any plans on going with the band on tour?

Yes! If you ask me, of course. I would love to be on stage and play live. But yeah, there have been discussions about where and how to start. I don’t have any bookings that I can reveal this, but yeah we’re trying to put this band on the road as soon as possible.

What about new music?

Well, we discuss the possibilities of, mostly me and Marcus, being more involved in the all creative process and bring new song ideas to the table. Trying to have a more collaborative process. We are very proud how the album turned out and I can also feel… [pause] I know this will sound a little bit strange, but somehow I’m really surprised to see how amazing these songs are, and even the way we found our roles in the all process. I mean, the all process was so easy-going and all of a sudden everything was finished. Sometimes the creative process can be very painful and slow, but in this case it was so easy and so much fun.


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Tiago Moreira