Alice In Chains, busy touring behind their new album Rainier Fog (BMG) have shared a new music video. ‘Never Fade’ continues the story from ‘The One You Know’ video, also directed by Adam Mason. You can watch it below. Rainier Fog debuted on the rock charts at #1 and continued AIC’s run of hit albums in their career.

Vocalist/guitarist William DuVall commented:

“The ‘Never Fade’ video is a continuation of ‘The One You Know. The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”